THE POWER OF TEN

In celebration of The Birthday Party Project’s 10th anniversary, I designed a social media campaign that invited 10,000 supporters to join TBPP and give $10 each month in support of their mission. The strategy and goal of the Power of Ten Campaign - Increase awareness of The Birthday Party Project and its mission by developing a branded campaign to promote engagement, pique interest, and sign up recurring donors. The hook was relating the $10/month donation to being the same as any other recurring monthly expenses, but having a much greater impact.

The campaign included full brand identity, photography, LinkedIn and Facebook headers, Instagram story and in-feed graphics, Instagram reel, motion graphics, and GIFs.